Sunday, 19 August, 2018

Digital maestro will run President Trump's 2020 campaign

Trump taps 2020 campaign manager Digital maestro will run President Trump's 2020 campaign
Julia Gonzales | 02 March, 2018, 02:04

Drudge Report said Trump will name "digital guru" Brad Parscale as his campaign manager, and that the tycoon turned politician has broken the record for the earliest re-election announcement ever, 988 days before the election.

Parscale will focus on midterm election efforts, as well as laying the groundwork for Trump's 2020 run, the campaign said in a statement.

The real estate tycoon also held his first campaign rally in Florida on 18 February 2017, and has spoken publicly about would-be Democratic challengers.

In recent weeks, Parscale has started to garner more attention as news outlets have more closely examined the role of social media during the 2016 US presidential election.

Kushner's attorney Abbe Lowell said in a statement: "Mr Kushner has done more than what is expected of him in this process". Parscale's data strategy firm Parscale Strategy also received almost $1.6 million, and Parscale himself received more than $15,500 as part of the payroll. He knew the candidate and his family from working for the Trump Organisation for several years - designing websites and helping develop a digital strategy for the NY mogul's businesses.

Jared Kushner's Ties to Banks Under Scrutiny
According to government financial disclosures from past year , he has lines of credit at the three banks, among others. Kushner stepped down from the family company a year ago when he joined Trump's administration.

"He has our family's complete trust and is the ideal person to be at the helm of the campaign", he said. The president's daughter-in-law Lara Trump has been working with Parscale and the 2020 campaign for the past year, and his son Eric Trump and son-in-law Jared Kushner are close to Parscale as well.

On digital advertising, Parscale brought Facebook employees into the campaign to better take advantage of social media to promote Trump, and tear down Hillary Clinton. He is now running a pro-Trump group called America First Policies. After Trump won the Electoral College, however, he expressed gratitude for the digital effort, Parscale said.

Parscale was instrumental in managing the social media aspects of the 2016 campaign - managing what Trump reportedly termed at the time as "digital mumbo-jumbo stuff".

In fact, according to one source, the cheapest ad the Trump campaign placed was one urging voters to text Trump to 88022, hardly an incendiary message, though it's not clear what other factors played into the cost. "The Trump digital campaign used the exact same digital marketing strategies that are used every day by corporate America". "It's like, 'win a dinner with Trump!'" said another former digital operative who worked with the Trump campaign. So far, Giles-Parscale is the top vendor for both MAGA and Trump's campaign, having received about $4 million through January, according to FEC filings. The decision was encouraged by Trump's campaign manager at the time, Steve Bannon, who was also a former vice president of Cambridge Analytica.

A "60 Minutes" segment that aired in October called him the campaign's "secret weapon" for his ability to manipulate Facebook and other social media platforms for targeted ads.

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