Wednesday, 12 December, 2018

Apple to acquire digital magazine service Texture

Apple to acquire digital magazine service Texture Apple to acquire digital magazine service Texture
Elijah Vega | 14 March, 2018, 00:42

Cue mentioned a new PGA Tour AR golf app for iOS which enables any large table surface to hold a virtual golf course that can be moved around using your iPhone or iPad as a lens. For the price of a monthly subscription, users will be able to browse as many magazine titles as they want, assuming that they are part of Texture's catalogue.

Apple News is becoming an increasingly important distribution tool as news publishers look for an alternative to Facebook.

Cue pooh-poohed Jeffrey Katzenberg's New TV venture, which seeks to deliver short-form content purpose-built for mobile devices. TechCrunch reports that Apple is acquiring the company intact, with all of its employees, which means the $9.99 subscription fee will likely be unchanged as well.

In November past year Apple secured the new drama starring Jennifer Aniston and Reese Witherspoon based on Brian Stelter's Top of the Morning: Inside the Cutthroat World of Morning TV.

Commenting on the HomePod, which now offers limited capability with Apple TV, Cue said Apple was "happy" with initial sales, but gave no numbers. "We think there are ways to leverage technology to make the viewing experience even better".

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But a lot of questions remain, including how Apple will release this content to users.

"The issue is finding the right ones", Cue said.

There is no word on what Apple intends to do with the purchase.

After two years of searching, Cue said Apple was able to recruit two television executives - Jamie Erlicht and Zack Van Amburg - to guide the company's video programming strategy. "We're not after quantity, we're after quality". We're after quality. We don't try to sell the most smartphones in the world, we don't try to sell the most tablets. "We're making big investments ... Great storytelling is what's important". "(NFLX) of magazines" as it doubles down on content with a new journalism platform.

Meanwhile, Cue still didn't explain exactly how potential viewers would be able to watch Apple's original TV series when they become available, but he did mention that some "surprises" are coming for the viewing experience.

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