Sunday, 22 April, 2018

Instagram expands its shoppable posts feature to eight new countries

Instagram is launching a shopping service in the UK today BigCommerce and Instagram Expand Shopping Capabilities to International Customers
Elijah Vega | 21 March, 2018, 03:38

Shopping via Instagram is now available in Australia, Brazil, Canada, France, Germany, Italy, Spain and the U.K. With the help of the e-commerce platform BigCommerce, shoppers in these eight countries will now be able to instantly purchase products from images, a service already available to merchants in the U.S. However, the company is now testing a new feature that lets you reshare other's posts in your Instagram Stories.

"Instagram has always been a great platform through which to showcase our products and engage with customers", said Roy. "Shoppable posts take this to a whole new level". The platform has seen particular success with major online platforms like Facebook, BuzzFeed, Pinterest, and eBay, and its partnership with Instagram set the grounds for the photo-sharing platform's first major foray into e-commerce.

Instagram's visually-driven platform offers plenty of opportunities for businesses to display their products to prospective customers.

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A new feature like this will undoubtedly drive tons of engagement and keep users in the app longer. Through shopping on Instagram, BigCommerce merchants can tag products in Instagram posts, making contextual information such as pricing and product descriptions accessible with a single tap, enriching product discovery without leaving the Instagram experience.

"People come to Instagram every day to discover and buy products from their favourite businesses", said Jim Squires, Global Head of Business for Instagram. "Whether it's a local artisan, florist or clothing store, shopping directly on Instagram has never been easier". In just five months, BigCommerce merchants using shopping on Instagram have seen a 50 percent increase in Instagram referral traffic to their site, further demonstrating the social channel's ability to support a more engaging shopping experience.

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