Thursday, 16 August, 2018

Microsoft plans to take on iPad with low-priced Surface tablets

The Microsoft new tablets are expected to be about 20% lighter than the high-end models but will have around four hours fewer of battery life Bloomberg: Microsoft plans lower-cost Surface tablets to battle Apple
Elijah Vega | 16 May, 2018, 16:59

Microsoft hasn't really refreshed the design of its Surface tablets since the 2014 Surface Pro 3, so it will be interesting to see Panos Panay's team can out-innovate Apple's popular but slightly dated iPad design. The move is aimed at taking market share from Apple's iPad, which dominates the lower-cost tablet market. What's more, these new tablets will feature USB-C connectivity instead of Micro-USB, something the Surface 3 featured instead of Microsoft's proprietary charging port.

Regardless, many have been hoping Microsoft would release a new non-pro Surface at some point, as this line of Surface devices are far more affordable and approachable to the masses.

European Union and Iran seek to save nuclear deal after U.S. pullout
The most significant agreements Iran signed with foreign companies included commercial aircraft to modernise its ageing fleet. France-Iran trade also took a hit in 2006, but it grew 118 percent from January-October 2017 when the sanctions were lifted.

This won't be the first time Microsoft tried to sell low-priced Surface Tablets (remember Surface RT?) but it looks like the company has a better strategy in place this time. Microsoft is planning price them around $400 and will be available in later half of 2018.

Microsoft receives a lot of criticism these days for its increased focus on the cloud and business customers, but it seems that the company remains very interested in the consumer market. Apple recently unveiled an updated $329 iPad for education, and while few schools would ever buy such a limited device, a tablet that could be used as a real PC would be a nice alternative. Last year Apple sold nearly $20 billion in iPads, whereas Microsoft's professional Surface line sold just $4.4 billion.

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