Tuesday, 14 August, 2018

Walmart introducing online sales of Lord & Taylor luxury items

Lord & Taylor Lord & Taylor CREDIT FN Archives
Sandy Mccarthy | 17 May, 2018, 04:22

Lord & Taylor, once a leading apparel retailer, is joining forces with Walmart to create an online store on Walmart.com that will offer over 100 fashion brands, in a sign of the strategies retailers will need to consider in the new retail environment.

The store will feature brand names like Tommy Bahama, Lucky Brand and Vince Camuto.

After announcing last month that it would be overhauling its website, Walmart revealed today that it will begin to roll out "in the coming weeks" its redesigned online shop with the partnership of Lord & Taylor.

Though Lord & Taylor already has an online shopping property, its audience is a drop in the ocean at 2.2 million compared to Walmart's 101 million. This includes clothing for men, women and kids, as well as accessories and other options. This includes free two-day shipping on all orders that come in at $35 or more.

"This innovative flagship on Walmart.com is an entirely new model for us and demonstrates the evolution of Lord & Taylor and our commitment to advancing our digital presence", said RJ Cilley, Lord & Taylor's SVP of digital. "The next step is the launch of the Lord & Taylor flagship store, which introduces exciting new premium brands to our customers".

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Consumers will soon see two different categories on the fashion section of Walmart's website: Premium Brands and Walmart's Everyday Brands. A separate tab will house Walmart's Everyday Brands, which will be "part of Walmart.com's broader fashion destination".

Meanwhile Lord & Taylor, which is battling years of declining mall traffic, is hoping to get a sales boost through the new partnership.

The new premium tab on Walmart.com is the latest in a series of moves by Walmart created to target wealthy shoppers, which the retail giant has historically ignored in favor of customers at the opposite end of the income spectrum.

Like many other USA department stores, Lord & Taylor is trying to cut physical costs while expanding online revenue. Lord & Taylor is part of the Hudson's Bay Co. portfolio.

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