United Kingdom customers being sold false broadband speeds
United Kingdom customers being sold false broadband speeds
Ofcom says major providers are ripping off four million households by charging for standard tariffs double what they demand for'superfast deals
18 May, 2018, 17:10
Homeworkers are paying for broadband services that are on average 51% slower than advertised, according to new Which? analysis.
Consumer watchdog Which? looked at the result of 235,000 uses of its broadband speed checker to find out how many people are actually receiving the service for which they signed up.
The research, conducted ahead of new Advertising Standards Authority (ASA) guidelines coming into effect on Wednesday, reveals widespread differences between the speeds advertised and those delivered. HEXUS previously reported about the new advertising guideline last month. He cited Ofcom's most recent testing, which showed a 200Mbps connection from Virgin Media averaged 92 per cent of the advertised speed at peak times.
Customers who paid for speeds of "up to 50Mbps" fared the best, achieving 35Mbps on average, but those paying for "up to 17Mbps", received only a paltry 6Mbps.
The new rules will mean that broadband providers can no longer advertise "up to" speeds which are available to just 10% of customers.
At present most providers do not tell customers when their terms are up and that they could switch to a cheaper deal
An interesting graphic was shared by Which?, tabulating its results, as reproduced above.
Alex Neill, Which? managing director of home services, said: 'This change in the rules is good news for customers, who have been continuously been let down by unrealistic adverts and broadband speeds that won't ever live up to expectations. Until now, service providers have been allowed to advertise "up to" speeds that are available to only a tenth of customers.
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