Wednesday, 12 December, 2018

Burgers!? Twitter has a big beef over IHOb's concept change

Jean Garcia | 11 June, 2018, 16:24

The company revealed Monday what the "b" stands for - it's burgers.

Restaurant chain IHOP officially changed it's name to IHOB Monday, surprising customers with what the new acronym stands for.

"We're flippin' from pancakes, pancakes, pancakes to burgers, burgers, burgers", a Facebook post read.

Forbes lays out some reasons for why the company is making a drastic departure from its pancake identity. "But America loves burgers, and America loves IHOP". So now there are a million and 1 restaurants which serve burgers near you.

Starfield is Bethesda's first new game franchise in 25 years
Players will be able to swipe and move their device to control their moves which will include melee and magic. During Bethesda's E3 press conference, director Matt Firor took the stage to reveal two upcoming expansions.

The rollout on social media, where much of the interest appeared, did not go smoothly.

The restaurant formerly known as the International House of Pancakes, or IHOP, has changed its name to IHOb - the International House of Burgers.

IHOb tweeted the announcement in a video shortly after 8 a.m.

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