Monday, 24 September, 2018

Burgers!? Twitter has a big beef over IHOb's concept change

11 2017 shows an IHOP sign at a restaurant in Hialeah Fla 11 2017 shows an IHOP sign at a restaurant in Hialeah Fla
Jean Garcia | 11 June, 2018, 16:24

The company revealed Monday what the "b" stands for - it's burgers.

Restaurant chain IHOP officially changed it's name to IHOB Monday, surprising customers with what the new acronym stands for.

"We're flippin' from pancakes, pancakes, pancakes to burgers, burgers, burgers", a Facebook post read.

Forbes lays out some reasons for why the company is making a drastic departure from its pancake identity. "But America loves burgers, and America loves IHOP". So now there are a million and 1 restaurants which serve burgers near you.

Hope and Restraint at the Tonys. Then Came Robert De Niro
Lane, Glenda Jackson , the lifetime-achievement winners Chita Rivera and Andrew Lloyd Webber , and, in spirit, Donna Summer. Robert DeNiro stunned the crowd at the Tony Awards Sunday by sending a profanity-filled message to President Donald Trump .

The rollout on social media, where much of the interest appeared, did not go smoothly.

The restaurant formerly known as the International House of Pancakes, or IHOP, has changed its name to IHOb - the International House of Burgers.

IHOb tweeted the announcement in a video shortly after 8 a.m.

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