Monday, 24 September, 2018

After teasing a name change, IHOP says "b" is for burgers

Scott Olson—Getty Images Scott Olson—Getty Images
Jean Garcia | 12 June, 2018, 03:27

After lots of speculation that the new "B" stood for "breakfast", the chain has announced that "B" stands for "burgers".

IHOP has changed its name to IHOb.

Last week the International House of Pancakes announced that after 60 years, it's name is flipping to Ihob.

"The change, in fact, celebrates the debut of the brand's new Ultimate Steakburgers", the company said in a press release about the seven new all-natural burger varieties.

The International House of Pancakes, aka IHOP, tricked the internet into talking about it Monday after revealing a temporary name change to IHOB - "b" for burgers.

The new burgers are available with unlimited french fries and a drink for $6.99.

IHOP hosted a Twitter poll, taking guesses for what the B could stand for.

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Some wondered if the "b" stood for "breakfast", since after all, the restaurant serves bacon, eggs, omelets and more along with its traditional pancakes.

"Right now, there is not a defined time for how long we'll use the IHOb name", spokeswoman Stephanie Peterson said in an email, calling it a "tongue-in-cheek" name change.

Steak-umm, a maker of frozen sandwich meat, chose to give the whole name change thing a go by renaming itself Cake-umm and altering its Twitter header image to match.

Darren Rebelez, the president of IHOP, explained the re-branding and put restaurant-goers at ease in a statement.

"The big opportunity for the IHOb brand is to develop our lunch and dinner business", Haley said.

With this move, IHOP follows a recent trend of restaurant chains tapping into markets outside of their specialties.

Until now, IHOP featured just three traditional burgers on its menu.

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