Sunday, 24 June, 2018

Burger joints start social "beef" with "IHOB"

IHOP reveals what IHOB will stand for IHOb Just Announced What Their New Name Really Stands For (And It's Not What You Think) - Leah Barkoukis
Julia Gonzales | 12 June, 2018, 06:18

IHOP has changed its name to IHOb.

A week later, IHOb announced that the "b" in their new name stands for "burgers".

The restaurant's website, still found at www.ihop.com claims their new Ultimate Steakburgers are "un-burgerin"-believable".

With this move, IHOP follows a recent trend of restaurant chains tapping into markets outside of their specialties.

The good news for truly angered pancake connoisseurs is that all the burger brouhaha appears to be a marketing ploy.

Big Brunch: Hickory-smoked bacon, fried egg, potato, American cheese and a "delicious new signature burger sauce".

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The hints of a name change had spurred guesses on social media - and some disappointment Monday at what was revealed.

"Burgers are a quintessential, American menu item so it makes ideal sense", said Chef Nevielle Panthaky, Head of Culinary at IHOb.

In fact, most people felt like the "b" was probably going to stand for "breakfast", which would have made a lot of sense.

It's hard to imagine the new name could be permanent, as the almost 60-year-old restaurant chain is best known for its pancakes and breakfast menu items. It's all just part of a clever marketing plan. IHOP's same-restaurant sales - or sales at locations open at least a year - declined 1.9 percent in its most recent fiscal year.

People are getting a real kick out of IHOP's re-brand!

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