Monday, 25 June, 2018

Pancakes to burgers: IHOP suffers backlash in name change

IHOP is now IHOb: The International House of Burgers 'International House of Burgers'? Check out the best, worst Twitter reactions to 'IHOb'
Sandy Mccarthy | 14 June, 2018, 16:31

As of Monday, IHOP said that 30,000 people speculating what the "b" might stand for, guessing everything from bacon to brunch to bananas. The acronym change should be in play by June 11th, but Twitter users had their own interpretation for the "B".

And, yes, BK has been serving pancakes since it upgraded its menu to offer breakfast items like the Croissan'wich in the early 1980s.

IHOP's president, Darren Rebelez, told Business Insider on Monday that he was unconcerned by other chains' jabs.

The International House of Pancakes, commonly referred to as IHOP, created a social media frenzy last week, when it announced intentions to change its nameto "IHOb".

The name change has certainly garnered attention on social media, and seems to be working exactly how the company wanted.

Not be left out, Burger King changed the name on its website to "Pancake King" with a picture of pancakes on its Twitter account.

Sadio Mané: "Madrid? I'm very happy at Liverpool"
However, the tricky winger insists he is happy to remain on Merseyside ahead of the FIFA World Cup in Russian Federation . I also do not see myself as a superstar, but as part of a team that wants to achieve a lot in the World Cup'.

You are a brand known for pancakes, the type of wholesome spot you take your grandpa or your kid's soccer team.

While IHOP's customers are confused as hell, their competitors are relishing this change.

Rival restaurants are throwing lots of shade at IHOP for its temporary name change. Let's be truthful, the general public wasn't talking about IHOP, but now they are.

A&W was just as baffled as the rest of us.

But the trick comes with making the idea stick long after IHOb campaign ends. And you have to give it to them, it's working.

After days of speculation, the restaurant formerly known as IHOP has revealed all the secrets behind its mysterious name change. At the time, anyway, the brand was all about encouraging people to eat breakfast all day, with half of the breakfast food orders at IHOP happening at lunch or dinner.

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