Tuesday, 18 December, 2018

Target removing ‘Baby Daddy’ Father’s Day cards from store

Takeisha Saunders Takeisha Saunders
Julia Gonzales | 14 June, 2018, 18:26

"As UrbanDictionary.com defines the term, "baby daddy" refers to a man who is the father of your child, who you did not marry". "Really!?!? This was the only Father's Day card that featured a black couple!", Saunders message read.

Two weeks ago Takeisha Saunders posted a picture of a Father's Day card reading "Baby Daddy" on Facebook.

"We want all guests to feel welcomed and respected when they shop at Target", Joshua Thomas, a spokesperson for Target, said in a statement. "We have notified our store merchandisers to remove the card from the shelves and apologize for any offense we've caused". Said Target, "It's never our intention to offend our guests with the merchandise we provide".

A shopper named Takeisha Saunders first posted an image of the card on May 31 and claimed it was the only card depicting a black couple.

One commenter pointed out that the inside of the card used the words "husband" and "father", and included a "Happy Father's Day" greeting.

Photos of cards with the words "Baby Daddy" printed across a black couple kissing has been circulating since late May, and now Target has made a decision to act, reports Fox 5 DC. "It's not sweet or nice".

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'It's a term used to describe a deadbeat or absent parent.

The cards sparked a lively debate on what the term "baby daddy" means to the black community.

Both the verified American Greetings and Ask Target guest services Twitter accounts responded to the concerns, apologizing for what they say was "intended to be a playful husband card".

Target only stocked the card in half of the company's stores.

According to the Kansas City Star, the card is not exclusive to Target.

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