Tuesday, 18 December, 2018

Details emerge in LeBron James' reported move to Los Angeles Lakers

Details emerge in LeBron James' reported move to Los Angeles Lakers Details emerge in LeBron James' reported move to Los Angeles Lakers
Sidney Guerrero | 02 July, 2018, 23:02

LeBRON JAMES has completed his stunning switch to the Los Angeles Lakers.

Agents for the 33-year-old playmaker said Sunday, July 1, that James has agreed to a 4-year contract worth $154 million with the Lakers, who haven't reached the playoffs in a club record 5 seasons. McGee has played the past two years for the Golden State Warriors.

At worst, Los Angeles now has a team that can go a round in the playoffs, if not two.

Unlike past free-agent decisions, James wasted no time in announcing his next move.

And in that instant, James made the Lakers - who finished 35-47 last season - an National Basketball Association title contender.

National Basketball Association great LeBron James is heading to the Los Angeles Lakers
James won his first National Basketball Association title in 2012 and added a second championship the following year. The big names are still the priority, but the Lakers are doing well to keep an eye on other possibilities as well.

James' final season with the Cavaliers will go down as one of the all-time great campaigns.

James led the Cavs to four consecutive Finals after returning in the summer of 2014, but the 2017-18 team had a rocky regular season that included a huge makeover at the trade deadline and was swept by the Golden State Warriors in the championship series. Don't focus on the likes of Paul George and Chris Paul who have said "thanks, but no thanks", instead consider this: The Lakers have enough salary-cap flexibility and attractive assets that a concerted push to build a title victor could happen relatively quickly. You never gave the team long-term assurance by signing a four-year deal like you have with the Lakers. Now, after returning to Cleveland, winning a title and getting back in the good graces of all his OH homefolk who considered him a traitor when he left before, he'll thaw in one of the warmest spots in the Western Division.

But Johnson was apparently able to say exactly what James needed to hear to convince him Los Angeles is the right fit for him to begin the next phase of his career. He'll have to play with Lonzo Ball - assuming he doesn't get dealt - which means he'll have to deal with Lavar Ball as well. James comes with his own fan base and the former Cleveland Cavalier's popularity makes him a powerful brand that will likely be attractive to other businesses, according to sports marketing experts. "This will always be home".

As ESPN's Darren Rovell points out in a side-by-side comparison, Gilbert has indeed shown a change in maturity that perhaps has come as a result of winning a championship and having James back for a second act.

Clevelanders didn't seem to mind buying LeBron jerseys leading up to his free agency and some have become fans for life after he fulfilled his promise to bring a title to Cleveland.

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