Tuesday, 23 October, 2018

Apple Music Has Surpassed Spotify In Paid US Subscribers

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Julia Gonzales | 07 July, 2018, 14:24

Apple Music has now surpassed Spotify's paid subscriber count in the USA, reports Digital Music News.

The report also claims that Apple Music's growth is stronger than that of any other on-demand streaming service for music. The report ranks Apple Music as the number one primarily on-demand music platform in the United States, finally dethroning Spotify.

Music industry sources predicted back in February that Apple Music would overtake Spotify in USA subscribers this summer, and a major music distributor says that this has now happened. Back in February, the publication reported Apple Music would surpass Spotify in US paid subscriptions if it maintained a growth rate of 5 percent.

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While the gap between the two leaders is now very small, it is expected to widen over the coming months as Apple is enjoying explosive growth in the US. As more HomePods and iPhones are sold, more customers will become exposed to the tech giant's streaming service.

What's more troubling for Spotify is that Apple Music subscribers could be more voracious listeners, racking up a combined 170 million streams of Drake's latest album Scorpion, compared to only 132.4 million on Spotify. The paper calculated that Spotify was growing at 2% per month while Apple Music was at 5%.

A defeat in the U.S. isn't the death knell of the service but it does mean Spotify has to work harder to remain competitive, lest it become the next Pandora.

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