Saturday, 17 November, 2018

Netflix is testing a new, more expensive "Ultra" tier for subscribers

Netflix is testing a new, more expensive Netflix is testing a new, more expensive "Ultra" tier for subscribers
Jean Garcia | 09 July, 2018, 01:52

The "Ultra" streaming plan will test the waters to see if audiences are willing to pay more for content in an HDR format, or to have access to four Ultra HD streams.

Some reports indicate that a fourth tier, "ultra" would offer premium HDR streaming (although, its current premium package does already offer something called "ultraHD").

Before, Netflix was going on about with its three-tier subscription that included the Basic, Standard and the Premium. Maybe not by itself, but based on some of the promotional materials in Italty, Netflix may reduce the number of screens on which you can stream under the Premium plan from four to two.

Cnet reports after a Netflix spokesperson clarified that all of it may just for getting to know how well the users value Netflix.

A potential change that could affect more subscribers - some consumers in Europe also were offered a change from the current Netflix plans.

May secures cabinet backing for 'soft Brexit'
Britain said the proposal would also solve the problem of the Border between Northern Ireland and the Republic of Ireland. MPs are now waiting for more detail in a white paper to be published next Thursday.

The company said in a statement given to USA TODAY: "We continuously test new things at Netflix and these tests typically vary in length of time".

Should the Ultra plan become a reality and Netflix adopts changes in the lower-priced Premium and Standard plans, some USA homes with multiple TVs and other screens might be faced with choosing a higher-priced plan and paying $3 to $6 more per month. If the blog is correct it looks like Netflix is going to offer an Ultra tier - for more money of course.

Wall Street analysts have said that Netflix has enough pull for testing out these higher prices. However, if Netflix decides to implement this Ultra on a Global scale, there would be possibilities for other streaming platforms such as the Amazon Prime and other local media firms to woo the customers.

There are now three subscription plans to choose from: $7.99 Basic (Standard Definition - 1 screen at a time), $10.99 Standard (HD available - 2 screens) and $13.99 Premium (HD and Ultra HD on 4 screens).

But not every Netflix price increase has gone smoothly.

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