IHOb has officially returned to calling itself IHOP - and admitted the change was all part of a publicity stunt.
The company announced it was changing its name to IHOb, flipping the "P" around on the last letter of its acronym in a mystery move the restaurant initially wouldn't explain. And as it turns out they're not even changing their name after all.
The pancake restaurant tweeted on Monday: "We're giving away 60¢ short stacks on July 17 from 7a-7p for IHOP's 60th birthday".
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The California-based breakfast chain said on its social media platforms that the change back to "IHOP" would coincide with its 60th anniversary. "We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)".
Alexandra Deabler is a Lifestyle writer and editor for Fox News. "And it worked. Look at us, two silly pancakes talkin' about burgers". Afterward, that figure increased to 30%, the highest score since late 2012.
"Just because we have pancakes doesn't mean we can't do anything but pancakes".
"It remains to be seen whether the buzz will translate to people being more likely to consider dining at IHOP", according to Business Insider.
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