Build-A-Bear store forced to close early after big sale
Build-A-Bear store forced to close early after big sale
Shoppers queuing for hours to get inside Build a Bear
14 July, 2018, 11:07
The Build-A-Bear Workshop's "pay your age" promotion overwhelmed local stores throughout the US with long lines Thursday morning.
The large amount of people caused safety concerns with local authorities, which caused numerous stores to cut off the lines.
Some arrived hours before stores opened to take advantage of the deal that allowed them to purchase a character and pay their current age.
Before the stores opened in the US, the long lines caused the company to publish a notice on social media that it would limit the number of people who could take advantage of the deal due to safety concerns. They also said they are making vouchers available online for US and Canada Build-A-Bear Bonus Club members who log into their account by July 15 at midnight.
Build-A-Bear has more than 400 stores worldwide, including seven in the Los Angeles metro area.
Queues for the Build-A-Bear shop in intu Chapelfield in Norwich on the shop's "Pay Your Age Day".
There are four build-a-bear workshops in Connecticut - Westfarms Mall in Farmington, Buckland Hills Mall in Manchester, Westfield Mall in Trumbull, and Danbury Fair Mall in Danbury.
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By 10:45 a.m. Eastern time, the chain tweeted an "Urgent Alert" saying that for "safety concerns" all lines were being closed - resulting in tantrums among toddlers and parents alike. Some waited in line for hours only to be turned away at the door when the promotion prematurely ended.
Build-A-Bear Workshop released this statement via its Facebook page Thursday. Members must who log into their account by midnight on July 15, to redeem the voucher, which will be honored through August 31.
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