Thursday, 13 December, 2018

MoviePass limits which films you can see DAILY to cut costs

Shutterstock  MoviePass Shutterstock MoviePass
Julia Gonzales | 17 August, 2018, 12:38

MoviePass later told PCMag: "We will offer more than 6 films to our members when possible".

Last week, MoviePass announced it would change its subscription plan, which had allowed its customers to see movies as often as once per day for $10 per month.

Lowe noted that the restriction is in place only as MoviePass' 3 million-plus users "transition to the new subscription plan", which will limit them to three films per month rather than one movie per day. For MoviePass subscribers who haven't abandoned their membership, this means they either have to wait for the specific day that MoviePass offers their desired movie (if it's even available) or they must watch whatever the company is offering on the day they go to the theater. Chief Executive Officer Mitch Lowe said Thursday the restaged plan includes studio first-run films and independent releases. Shares of Helios and Matheson have lost almost all their market value. Want to see Crazy Rich Asians? Thriller "Mile 22", starring Mark Wahlberg as a Central Intelligence Agency operative, is scheduled to be available via MoviePass on Friday (Aug. 17), and then next Monday, Tuesday and Thursday.

Now, in a quiet announcement this morning, MoviePass has changed once more how subscribers can use the service.

Shastri's mantra: Play ugly, look dirty, be gritty
He (Rahane) is one of our pillars and he will remain one of our pillars. "Conditions have been tough right through this series. One thing for sure in this unit, there is no negative bone. "We have come here to win", the coach thundered.

Tuesday's financial report comes weeks after the discount service imposed haphazard changes to reduce costs.

The funding-challenged subscription service proved doubters right when it lost almost $127 million last quarter, and while MoviePass has been insistent it's not going anywhere, the service has spent the last few weeks flailing through strategy shifts.

It is also rescinding other cost-cutting measures, including surcharges for popular movies and show times and requirements to send photographs of ticket stubs to combat fraud. MoviePass claims credit for some of that.

But that success has proven costly.

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