Sunday, 18 November, 2018

Amazon Drops $25 Minimum For Free Shipping

David Paul Morris  Bloomberg  Getty Images David Paul Morris Bloomberg Getty Images
Jean Garcia | 05 November, 2018, 19:10

The promotion will make hundreds of millions of items eligible for free shipping, Amazon said.

Amazon says it will offer customers free shipping on orders delivered through Christmas regardless of whether they are members of the Prime membership program, a move that comes two weeks after rival Target undercut the company with its own free-shipping offer.

Amazon has found another way to entice holiday shoppers this season: free shipping to everyone, including non-Prime members.

FBN's Cheryl Casone on Amazon reportedly nearing a decision on the location of its second headquarters and the company waiving its purchase minimum for free shipping on holiday orders.

While Amazon's offer notably doesn't include two-day shipping, the e-commerce giant appears to be relying on its much larger assortment of goods to draw in customers.

Bahrain court gives opposition figures life sentences for spying
Representatives of Al Wefaq claim more political prisoners were imprisoned in Bahrain than in any other Gulf country. Members of dissolved opposition parties, including Al-Wefaq and the secular Al-Waad group, are banned from running.

It may be because Amazon felt the need to compete with big box stores who are also offered free shipping promotions. The Amazon help page explains that delivery will take five-to-eight working days and then only after all the items in your order are available, including pre-ordered products. It's $49 free shipping threshold didn't last long after Walmart unveiled its policy of free two-day shipping with every order $35 or more in January 2017.

On Monday, Amazon returned fire, saying it will eat the shipping costs on "hundreds of millions" of items on its online bazaar during the holiday rush.

The online retailer has confirmed that its Black Friday 2018 sales period will run from November 16 all the way through to November 25. Analysts estimated that Amazon took almost half of all online retail sales in 2017, and that it will account for even more this year.

Retailers can expect a robust holiday shopping spree this year.

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