Thursday, 13 December, 2018

John Lewis Christmas ad: Can Elton scoop the Christmas Number 1?

Credit YouTube  evan youtuberuk/15maio2011 Credit YouTube evan youtuberuk/15maio2011
Julia Gonzales | 15 November, 2018, 18:51

The two-minute 20 second ad is a veritable feast for Elton fans, showing some of his most well-known moments and the lesser known ones, like performing in pubs as a teenager and playing the piano as a kid at school.

John Lewis's highly-anticipated 2018 Christmas advertising campaign, "The Boy & The Piano", launches today (15 November) and is the story of how one particular gift inspired and influenced the course of a little boy's life.

"The ad is absolutely fantastic and I've truly loved every minute of being a part of it".

"Your Song" was first released almost 50 years ago and proves to be a timeless classic in the heartwarming Christmas advert that aims to spread the message that 'Sometimes a gift isn't just a gift".

"But it's more about encouraging people to think thoughtfully about the people they are buying gifts for".

Watch John Lewis' 2018 Christmas Advert Starring Elton John In Full
This year department store rival Debenhams was criticised for releasing a Christmas advert similar to John Lewis's 2017 offering. In a statement the singer said: "The John Lewis Christmas campaign has so many warm memories for me and my family".

While some praised it and said it made them cry (presumedly in a good way) many have criticised the ad for being too much about Elton John and not enough about Christmas. The space includes dressing room, recording studio and living room sets from the ad, as well as props, recordings from Elton John's 17-11-70 album and the opportunity to have photos taken at the piano.

One said: "canny believe I'm saying this but The John Lewis advert is legit the least Christmassy thing I've ever seen it's just an advert for Elton johns new film?"

Another complained that the song had been used before, referencing the 2010 creation.

Each year the retailer brings its A-game with something to tug at those festive heart strings, and just when you thought it had peaked and could do no better, the LADs only go and rope in ELTON JOHN.

The advert titled, "The Boy and the Piano", features Sir Elton John playing his hit "Your Song" and how it's evolved over time. John Lewis is understood to usually spend around £7m on its Christmas campaign, including creative and media.

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