Tuesday, 18 December, 2018

Watch John Lewis' 2018 Christmas Advert Starring Elton John In Full

Credit YouTube  evan youtuberuk/15maio2011 Credit YouTube evan youtuberuk/15maio2011
Julia Gonzales | 15 November, 2018, 13:57

In a Christmas tradition that's rapidly grown to rival the appearance of the Coca-Cola truck, the John Lewis Christmas ad for 2018 has now dropped.

Dubbed "The Boy and the Piano", the advert is set to the sound of the musician's first major hit, Your Song.

The advert, called Boy and the Piano, features Sir Elton singing Your Song, which was reprised by Ellie Goulding for the firm's festive offering eight years ago.

There's an especially striking scene showing the flamboyant star performing at Wembley Stadium.

The 2m20s clip closes with a young Elton unwrapping a piano in what is supposed to be the sitting room of his home in his London home in the 1950s.

Speculation has been rife over the past few months as to not only the soundtrack but to the idea of the advert too, with many correctly guessing that Elton John was the chosen one.

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In a statement the singer said: "The John Lewis Christmas campaign has so many warm memories for me and my family".

The first three quarters of the ad are pretty baffling, as you wonder why Elton John's life story has anything whatsoever to do with Christmas, and whether the whole thing is just a cynical ploy to get everyone hyped for his upcoming film, Rocketman.

The advert will first air on TV tonight at 9.15pm during Dark Heart on ITV, but keen-eared Coronation St and This Morning viewers may have noticed the themes were played exclusively on piano on Wednesday to tease the advert.

The advert aims to highlight how some gifts are more than just a gift.

They added: "When first approached to be part of this year's John Lewis Christmas ad, Elton requested that a portion of his fee was to be donated to the Elton John Charitable Trust".

This year department store rival Debenhams was criticised for releasing a Christmas advert similar to John Lewis's 2017 offering. Plus, you'll be able to buy vintage-style Elton John T-shirts online and in the flagship store too.

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