Cruise tweeted the PSA on Tuesday, and in the video, he and McQuarrie discuss the reasoning behind motion smoothing, and how interested viewers can turn the effect off to better enjoy their films.
No matter how you feel about Tom Cruise, there's no denying that his new web video is a noble and fearless piece of work.
They said filmmakers were already working with manufacturers to change the way the feature was presented and activated on TVs, which they suggest would give users greater access and choice over when to use it.
The video sent ripples through Hollywood, with many praising Cruise and McQuarrie for their efforts. "To that end, we'd like a moment of your time to talk about video interpolation", said Cruise.
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Still, one might argue that because sports look just fine without it, and the setting has the effect of making most movies and TV shows look like they were shot on your iPhone, it should be kept off - at least as a default.
Motion smoothing, or interpolation, is a technique that artificially adds additional frames to the moving image in order to prevent blurring - most effective when watching sport.
So that's why your parents' TV looks like garbage.
Something is keeping movie star Tom Cruise up at night: motion smoothing.
The PSA video was welcomed with thanks and appreciation from home movie-watchers and filmmakers everywhere. By searching your specific brand of TV online, you can find out how to turn off motion smoothing and enhance your movie experience.
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