Monday, 18 March, 2019

Google Chrome's built-in ad blocker to roll out worldwide on July 9

Google Chrome Native Ad Blocking to Become Available Worldwide on July 9 Chrome will block all obtrusive ads across the globe starting July 9
Sandy Mccarthy | 10 January, 2019, 23:42

Google Chrome is expanding its ad blocking efforts worldwide on July 9, which will affect sites that repeatedly show disruptive ads.

"Today, the Coalition for Better Ads announced that it is expanding their initial Better Ads Standards beyond North America and Europe to cover all countries, worldwide".

The CBA's guidelines identify 12 types of ad experiences web users find intrusive.

In December, Google rolled out Chrome 71 which blocks many abusive ads such as fake messages, unexpected click areas, misleading site behavior, phishing, auto-redirects, etc.

On the mobile side, eight types of ads have been banned including pop-up ads, prestitial ads, ad density higher than 30 per cent, flashing animated ads, auto-playing videos with sound, postital ads with countdowns, full-screen scrollover ads and large sticky ads.

The launch of Chrome's ad-blocking capability was, initially, limited to North America and Europe, being the only two regions in which the Coalition for Better Ads operated.

United States veteran reportedly held prisoner in Iran for months
She shortly filed a missing-person report with the State Department, prompting the Department of Homeland Security to contact her. "We have no higher priority than the safety and security of USA citizens overseas ", a State Department spokesperson said.

Google follows the "Better Ads Standards" when determining which websites to filter ads on in Chrome, which was developed by the Coalition for Better Ads. As Chrome follows the same standards, Google has made a decision to expand their coverage on the same date to stay aligned with the Coalition. Google analyzes sites and warns those with overly intrusive ads that they'll be added to a blacklist if they don't change their ways.

Chrome has had some success with the Better Ads Standards program.

Google says the overall aim isn't to block bad ads, but to encourage outlets to improve the way they deliver them - and it seems to be working.

Chrome's built-in ad blocker isn't an ad blocker in the classical meaning of the term.

In the Chromium blog post, Google also said, "Our ultimate goal is not to filter ads, but to build a better web for everyone, everywhere". "Further, out of millions of sites we've reviewed to date, less than 1% have had their ads filtered".

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