Amazon Launches Free Streaming Service ‘IMDb Freedive’
Amazon Launches Free Streaming Service ‘IMDb Freedive’
FreeDive, new streaming service from Amazon's IMDb, offers free films, TV
11 January, 2019, 15:37
Customers don't need a subscription to enjoy Freedive content, but they do need either a Fire TV device or a computer to access the content through IMDb's website. There's actually quite a bit of content on there, and the Amazon Prime Video app already is pointing folks toward the ad-supported service.
The catalogue of shows on the service, called IMDb Freedive, includes "Fringe", "Quantum Leap" and "The Bachelor", meanwhile feature films include "Memento", "True Romance" and "Look Who's Talking".
Now, that service is officially open for business in the USA - dubbed IMDb Freedive, the video-on-demand offering currently provides users with around 130 movies and 29 TV shows to stream for free, as reported by Variety.
IMDb, which started as a repository for Hollywood credits, has morphed into an entertainment destination in its own right, and it has been a draw for advertisers, which can run video ads that takeover the homepage.
Amazon, which acquired IMDb in 1998, claims the site has more than 250 million unique monthly users worldwide.
To date, IMDb has produced short-form original series, such as "The IMDb Show", "Casting Calls" and "No Small Parts", as well as trailers and celebrity interviews.
Amazon Prime Video, the video over-the-top (OTT) platform run by e-tailer Amazon India is expanding its regional content by adding two more languages - Punjabi and Gujarati, starting next week, Vijay Subramaniam, director and head, content, Amazon Prime Video, told ETBE. "We will continue to enhance IMDb Freedive based on customer feedback and will soon make it available more widely, including on IMDb's leading mobile apps". It's a US -only thing for now. It'll rival Roku's ad-supported service in the U.S., and give Amazon a chance to bring in more revenue through advertising.
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