Friday, 22 March, 2019

New software can track shared Netflix accounts

Netflix are cracking down on customers who share their account details. Credit Netflix  Warner Bros Netflix are cracking down on customers who share their account details. Credit Netflix Warner Bros
Sandy Mccarthy | 11 January, 2019, 17:25

They are well written, with good characters and most importantly, they are fast, unlike the usual soaps on television.

Many of us either know (or are) people who share their Netflix account with friends and family, or leech off the one person they know that's willing to pay for a subscription. For example, Netflix has a subscription tier that allows one account to be streamed on four different devices at once.

New software introduced at the Consumer Electronics Show in Las Vegas can track down users who use shared accounts and passwords, quickly ending their free ride. "If the latter, then subscribers are offered a premium shared account service that includes a pre-authorized level of password sharing and a higher number of concurrent users", Synamedia explained.

Research quoted by Synamedia reported that younger generations are used to accessing streaming services for free and rarely become paying customers.

"Casual credentials sharing is becoming too expensive to ignore".

Although Synamedia has not declared which companies are now trialling its new scheme, it already sells different services to the likes of Disney, Sky and AT&T.

If an account is signed in and watching shows in both Edinburgh and London, then Synamedia flags the user.

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'Our new solution gives operators the ability to take action.

Synamedia says that until now, content providers have turned a blind eye to casual password sharing as it helps market their service to new audiences. Many casual users will be happy to pay an additional fee for a premium, shared service.

'It's a great way to keep honest people honest while benefiting from an incremental revenue stream'.

The new platform will use artificial intelligence and machine learning and identify, monitor and analyze the pattern of password sharing.

Synamedia Credentials Sharing Insight is available as a cloud or on-premise offering.

Synamedia says the system has already begun trials, though no official release date has been set as of yet.

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