Shoelace is Google’s latest attempt at making a social network that sticks
13 July, 2019, 10:24
American technology giant Google has not found much luck in building a social network. The company had earlier shut down its previous social network, Orkut, after its popularity started dwindling following the rise of Facebook and Twitter.
As per the Shoelacewebsite, this "match-making" is based on the interests and pick, and accordingly the app hooks you up with like-minded people for various activities.
Unfortunately, Shoelace is now only available in one place, New York City, though Google says its goal is to bring Shoelace to more places in the future.
This latest attempt at social networking comes out of Google's Area 120, an in-house incubator for experimental projects.
This social interaction platform differs from the standard social media platform, in that it allows you to meet like-minded people online, and encourages you to go on to develop real life friendships.
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So, Shoelace is indeed a unique social networking app created by Google.
Conversely, if you don't have any of your own events to suggest, users can designate their interest in a variety of categories, which Shoelace will use to recommend a number of "hand-picked" activities the app thinks you might like, so you won't have any excuse for saying there's nothing fun to do ever again. According to the company, "While our goal is to bring Shoelace to cities nationwide, we've made a decision to focus our efforts on New York City at first". "After installing the app, we ask each user to join a community - which often require verification - to ensure you only attend Loops with people you might want to know", the team said in that same FAQ.
The app will try to organize activities based on users' geographical locations and interests, then make appropriate suggestions.
According to Android Police, Google is working on a social networking site which has a amusing name: Shoelace. You can request an invite by filling up this Google form.
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