Friday, 19 July, 2019

Amazon Music is dominating Spotify in subscriber growth

Amazon Music Growth Outpaces Spotify, Apple Music Everyone’s sleeping on Amazon Music Unlimited
Sandy Mccarthy | 14 July, 2019, 02:11

"In April Amazon had more than 32m subscribers to all its music services including Unlimited and Prime Music". Amazon offers subscriptions at different price points.

"Amazon is the dark horse [in music]", Midia Research analyst Mark Mulligan told the publication.

Spotify and Apple Music are facing increasingly tougher competition from Amazon when it comes to adding new paid subscribers to their services.

Spotify are launching in Russian Federation after teasing them for years, and they're taking Apple Music on at a price level. Accordingly, per the Midia data, 14% of Amazon Music users are actually older than 55, so there's that. Spotify has about 100 million subscribers but is only growing at about 25% per year. According to informed sources who spoke to the Financial Times, the number of subscribers to Amazon Music Unlimited increased by around 70% in the past year.

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However, Amazon has gained momentum in recent months, propelled by its ubiquity with consumers and Alexa, its popular intelligent assistant, which can play music through voice commands issued to its wireless Echo speaker.

Ars Technica notes that the service's growth is helped in a big way by how widespread Amazon's smart speakers and Alexa devices have become. Amazon has a long history of selling CDs, but the company was late to the streaming sphere, launching Amazon Music in autumn 2016 - eight years after Spotify premiered.

Streaming has brought a new lease of life to the music industry. "We're not battling for the same customers as everyone else", said Steve Boom, head of Amazon Music.

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