Monday, 19 August, 2019

Paddy Power reveals #SaveOurShirt campaign

Huddersfield kit has no sponsor on it. Image PA Images Huddersfield kit has no sponsor on it. Image PA Images
Sidney Guerrero | 20 July, 2019, 07:54

When Huddersfield Town released their new home kit earlier this week, complete with a massive Paddy Power sash logo, we smelt a rat. Joking that the deal came a result of the operator running out of marketing budget.

However in a statement on Friday the club said it would play the entire season with no logo on the front of the shirt. "At Paddy Power, we know our place as a sponsor - and it's not on your shirt".

Indeed, the team stormed the pitch wearing the kit during the club's friendly against Rochdale on Wednesday evening and the FA confirmed it had subsequently contacted the club to discuss the shirt.

Many vowed not to buy the offending item, while others pointed out the likelihood the shirt was a stunt due to the sponsors' logo exceeding Football League rules.

In fact, if anything, the new Huddersfield kit looks unfinished because we're so used to seeing a sponsor.

"We've always had in mind that our supporters would understand, and really like the real kit when it was properly revealed today".

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'As a brand which embraces doing things differently, we didn't want to get into shirt sponsorship just to do the same as everyone else.

Octagon and VCCP Blue worked with Paddy Power on the initial hoax sponsor and will continue to support the bookmaker with the campaign, with plans to promote it across television, print, digital and social media.

It was only in the mid-late 1970s that clubs were allowed to carry branding and even then there were restrictions for clubs playing in live TV games or in European competition.

Paddy Power puts this down to their new "Save Our Shirt" campaign; an initiative created to bring about a move towards unbranded football kits.

As part of the new campaign Paddy Power will hold a "shirt amnesty" outside of Huddersfield's opening game of the season, against Derby County. The "fake" shirt will inevitably become a collector's item - maybe Huddersfield could auction them off for charity?

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