Apple altered App Store search to prevent its own apps appearing first
Apple altered App Store search to prevent its own apps appearing first
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11 September, 2019, 17:29
If you were to type "music" into the app store last spring the search results would look something like this: Apple Music, GarageBand, iTunes Remote, and at least five other Apple apps. That research was compiled by app analytics firm Sensory Tower, which found that in some cases the App Store would show as many as 14 diffferent Apple apps before showing apps made by rival companies, with the exception of those that paid Apple for ad placement. There is also Lawsuit against the copany's these policy allowed to proceed by the US Supreme court. By the end of 2018, Apple Music remained No. 1, while Spotify dropped to No. 23.
The App Store generated more than $50 billion past year, and two-thirds of downloads started with a search, Apple says.
The two Apple executives that spoke with the newspaper were Senior Vice Presidents Phil Schiller and Eddy Cue; the former is in charge of the App Store while the latter oversees many of Apple's own apps. The App Store is the only place where iPhone and iPad users can download apps. Also, most of the first-party apps have basic names like Music and Podcasts, so they get a preference if you search for relevant terms.
Apple isn't admitting any wrongdoing, but nevertheless told the Times it would handicap its own apps in search results to help developers.
Apple has been accused in the past of giving its own apps preferential treatment in the Apple app store as their apps often appear at the top of search results.
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"Apple apps ranked first in over 700 tracked searches for popular search terms like "books", "music", news", "TV", "sports", and "people", according to a new report from The New York Times.
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"I find it hard to believe that organically there are certain Apple apps that rank better than higher-reviewed, more downloaded competitors", said Todd Dunham, chief executive of the ASO Project, which consults app makers on how to rank higher in the results. Instead, they said that the company's apps generally get higher placement in search results due to their popularity and because the rather generic-sounding names of these apps more closely resemble the search terms being used by consumers.
Another reason was that a feature in the App Store grouped apps by the same developer in results, which resulted in multiple Apple apps occupying the top spots.
The majority of our digital media time is now spent on mobile, and most of that with a small number of apps. It has certainly been that: Apple says developers have raked in over $120 billion in digital sales. "It's improved", said Cue.
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