Tuesday, 17 September, 2019

Tepid reaction for Apple's new iPhones in China amid tough competition

Sandy Mccarthy | 11 September, 2019, 14:12

The iPhone 11 features two back cameras with an ultra wide-angle lens, and is driven by a next-generation microchip, dubbed the A13.

Closing out Apple's presentation was the reveal of three new iPhone smartphones: the $699-and-up iPhone 11, the $999-and-up iPhone 11 Pro, and the $1,099-and-up iPhone 11 Pro Max.

Instead what the iPhone 11 and 11 Pro offered were. more incremental camera improvements along the lines of what Android phones already offer. The last three "one more thing" moments heralded the launches of the Apple Watch, Apple Music, and the iPhone X. Apparently, even in Apple's books, we haven't had anything worthy of that superlative category for two years. The new iPhone 11 starts at 5,499 yuan in China, whereas Oppo and Xiaomi's current flagships cost around 3,000 yuan, while at the super premium tier Huawei charges 6,300 yuan at most and Apple's iPhone 11 Pro starts at 8,699. The Samsung Galaxy S10's "Infinity Edge" bent display and camera arrangement are one style, while the iPhone 11 Pro is a round-edged rectangle.

The iPhone maker, which is the only foreign brand to hold a top-five position in China, is struggling to fight off local competitors Huawei Technologies Co., Oppo and Xiaomi, whose slicker designs, more sophisticated cameras and cheaper price tags are wooing customers all over the country.

The Apple Watch also received a refresh, with expanded health-tracking capabilities to include sleep-tracking features as well as better battery life. The series joins a handful of others introduced via trailer by the company, with Apple CEO Tim Cook saying that the trailers had been well received.

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The new range of iPhones begins from Rs 64,900, which analysts said has also been priced much better in the Indian context, which can lead to prices of older models being reduced. Although it also gave significant stage time to its trade-in program and installment payment plan to highlight that the phones were pretty affordable if you think about it (or choose not to think about it too much).

The iPhone 11 Pro Max also has three cameras, but with a bigger screen.

In addition to that, the Apple Watch Series 5 will start at Rs. 40,900 and the Global Positioning System variant will cost Rs. 49,900. In addition to its slightly larger 10.2-inch retina display, features like the Smart Connector make the new tablet compatible with the full-size Smart Keyboard once relegated to the iPad Pro. It's a step up from the current iPad, but well below the iPad Pro in performance and price: it starts at $329 and will be available at the end of September. An Apple TV+ subscription can be shared with up to six family members.

Could Apple Arcade pave the way for Amazon-style bundles?

At its September launch event, Apple said this is the fastest chip ever in a smartphone.

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