Tuesday, 17 September, 2019

Wendy's to launch breakfast nationwide in 2020

Wendy’s will introduce breakfast across the United States next year Wendy’s will introduce breakfast across the United States next year
Jean Garcia | 11 September, 2019, 10:28

Items on Wendy's breakfast menu include a Breakfast Baconator, a take on one of the company's well-known hamburgers, with the addition of an egg; a Frosty-ccino drink that looks like a coffee syrup-enhanced take on its signature Frosty frozen dessert, and a honey butter chicken biscuit.

The company plans to hire roughly 20,000 new workers to make it happen.

The Wendy's Company WEN is planning to launch its breakfast menu across the United States by the next year. Its motto was "Only Wendy's has breakfast like we do". In fact, the company has trimmed its 2019 guidance due to the investment in breakfast plans.

The burger chain said Monday that it plans to bring breakfast items across its US restaurants in 2020.

Next year you can rise and shine and welcome the day at Wendy's restaurants.

Wendy's nationwide breakfast expansion is expected to initially cost about $20 million, and some experts are wary about the initiative's high price tag.

However, this isn't the first time the food chain has attempted to roll out a breakfast menu.

North Korea fires unidentified projectiles toward East Sea
What Happened: North Korea test-fired two projectiles into the Sea of Japan early on September 10 local time, Yonhap reported. Choe warned that North Korean-U.S. "dealings may come to an end" if the Americans stick to their previous stance.

Others are less pessimistic about the move, like Brett Levy, the executive director at MKM Partners, Market Watch reported.

McDonald's has long served many breakfast items in its stores nationwide.

Competition in the breakfast category has been heating up in the fast-food industry.

McDonald's, on the other hand, has been scaling back its all-day breakfast offerings at select franchises.

The fast food chain delighted fans in August when it announced the return of its spicy chicken nuggets via Twitter.

Dunkin' Donuts, a chain more customers might naturally associate with breakfast, has experimented with a wide range of different items, too, including breakfast sandwiches and bowls.

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